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The Best Nonfiction for Beginning and Struggling Readers • All titles available as ebooks

Behind the Brand

Series of 14 titles

Even the world’s most popular brands had to start somewhere! This series introduces readers to the history of some of the most recognizable brands in the world. Engaging, fact-filled text combines with crisp photos to explore each brand, including important milestones, influential people, and groundbreaking products from the past and present. Special features map the brand’s origins, profile important people, highlight sales stats, call out charitable contributions, and more!

Title   ATOS Format Qty
Cover: Disney Disney 4.6
Cover: LEGO LEGO 4.5
Cover: Minecraft Minecraft 4.6
Cover: Nintendo Nintendo 4.3
Cover: Pokémon Pokémon 4.3
Cover: Star Wars Star Wars 4.8
Cover: Apple Apple New! Fall 2023
Cover: Coca-Cola Coca-Cola New! Fall 2023
Cover: Roblox Roblox New! Fall 2023
Cover: YouTube YouTube New! Fall 2023
Cover: Fender Fender New! Spring 2024
Cover: Nike Nike New! Spring 2024
Cover: Sega Sega New! Spring 2024
Cover: TikTok TikTok New! Spring 2024
Interest Level Grade 3 - Grade 8
Reading Level Grade 4
Category Newly Fluent, Nonfiction
Subject History
Copyright 2024
Publisher Bellwether Media
Imprint Blastoff! Discovery
Language English
Publication Date 2023-01-01
Dewey 302.30285-794.8092
Graphics Full-color photographs
Lexile 730-820
Guided Reading Level P-S
ATOS Reading Level 4.3-4.8
Accelerated Reader® Points 0.5
Features Glossary of key words, Index, and Table of contents