Brands We Know

As the company who brought you Rugrats, SpongeBob SquarePants, iCarly, and other loved shows, Nickelodeon has earned its rank as one of the top-rated cable networks in history. Originally… More →

Nike began with a track-and-field coach looking to give his athletes a competitive edge. Now its trademarked swoosh represents one of the most recognizable companies in the world. See how… More →

From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brand’s most well-known characters. Eager… More →

The brotherly trio of George, Charles, and Edward Parker built the Parker Brothers game brand. George, the youngest, was the inventor of the bunch. His board game Banking set the company in… More →

Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of… More →

The Power Rangers are a diverse team! Throughout its history, the team has featured members from a wide variety of backgrounds. Each of the brand’s many television series and movies boost its More →

This super power technology company was built on a mission to create a place where engineers could freely work and achieve their potential. When post-war Japan entered a reconstruction… More →

Every saga has a beginning. This marketing tagline for Star Wars: Episode I— The Phantom Menace could also be the tagline for this biography of the Stars Wars brand. Young readers will travel More →

Target hits the bull’s-eye when it comes to understanding its customers. The superstore offers everything from food, to clothing, to educational fundraising. Explore this inspiring title and… More →

Alien robots from the planet Cybertron, Transformers characters have a fascinating backstory. They also have the special ability to alter their form for battle, morphing into weapons and… More →