Brands We Know

Since Hello Kitty first appeared on a coin purse in 1974, Sanrio has grown the brand into a worldwide phenomenon! The famous white cat character has made a name for herself by appearing on… More →

Since the 1980s, the My Little Pony brand has worked to spread a message of friendship and happiness to its many fans around the world. In addition to its toys and television, My Little Pony… More →

As the “Queen of Dairy”, DQ captures the hearts and bellies of ice cream lovers worldwide. Dairy Queen began by selling soft serve ice cream cones with a curl on top. Soon, malts, shakes,… More →

Did you know that General Mills had to invent a special puffing gun to make Kix, Cheerios, and other breakfast cereals? This title feeds young readers background information about the… More →

The creators of Crayola changed the name of the game when they invented crayons in the early 1900s. With more than 100 colors available in crayon, marker, or colored-pencil form, the choices… More →

From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brand’s most well-known characters. Eager… More →

Google’s name today, originally “googol,” was a spelling mistake, but the company’s worldwide success is no error. Through the development of Google’s search engine and other online tools,… More →

Once a soft drink only served at soda fountains for 5 cents per glass, Coca-Cola can now be found anywhere. Who knew that one sparkling beverage could spark such a bright future for this high More →

Disney has made magic for kids everywhere. Since 1923, it has introduced beloved characters such as Mickey Mouse and Olaf the Snowman. Disney has also created whole worlds for children to… More →

Nike began with a track-and-field coach looking to give his athletes a competitive edge. Now its trademarked swoosh represents one of the most recognizable companies in the world. See how… More →

Every saga has a beginning. This marketing tagline for Star Wars: Episode I— The Phantom Menace could also be the tagline for this biography of the Stars Wars brand. Young readers will travel More →

Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of… More →